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Mobile Marketing Stats Blog Writing


Anyone in marketing who is worth their salt knows that mobile marketing is the future. The mobile marketing research has been done, the mobile marketing stats are out – and it’s very, very pretty.

So, it’s very important that company’s begin to adapt to the mobile marketing data that is out there and make something of it, otherwise they’ll fall behind the competition. The essence of capitalism is change, and we’re now in the throes of web 3.0 – the era of mobile marketing.

Think about it: nearly everyone you know who is younger than 65 owns a mobile phone. 90% of American adults, in fact, own a mobile phone. Most young people check their phones constantly, with mobile marketing data showing that 75% of American’s take their phone to the bathroom. Why? To have a quick scan of information. They check emails, look through their social media sites, play a game or two or make their blog article writing. Moreover, mobile marketing data shows that 86% of us scan the Internet on our mobile devices whilst watching the television.

81% of mobile users read reviews before making a purchase. This mobile marketing stat is huge, but it simply demonstrates the persuasiveness of mobile technology. Mobile marketing research shows that most consumers value the privacy offered by their mobile phones more than that offered by their Internet browsers on their computers at home. Part of the reason is that ads in mobile devices are much more sensitive to demographics. A consumer checking their phone quickly does not want to be greeted by an advert that is completely disagreeable with their lifestyle.

Continuing this thread, mobile marketing research has shown that 4 out of 5 consumers shop with their mobiles. This is a conversion number. Once they’ve checked the reviews, and they’re satisfied that the product is for them, they’ll go along and purchase it on their mobile phone. Using this mobile marketing data, online stores are now targeting mobile consumers with special mobile discounts, thereby optimising the potential. 78% of retailers were expected to invest in mobile marketing in 2014.

Because mobile phones are getting cheaper to purchase and use, mobile marketing research suggests that by the start of 2015, mobile phones will have taken over conventional Internet browser usage. India and China kicked off the 3g and 4g craze because natives found them much cheaper and easier to use in towns and cities were infrastructure was poor. And because of the modern, on-the-go lifestyle in the west, other markets are following suit.

The exact mobile marketing stat is that 4 billion mobile phones are currently use around the world – more than there are toothbrushes. Nowadays, one half of local searches worldwide are executed on mobile devices. These are the kinds of mobile marketing stats that are enough to blow an Internet marketer’s mind and cause them to reshape their sales strategy. People are primed to be targeted more and more on their mobile phones. Web 2.0, the era of Internet browser interaction is firmly in the past; mobile marketing and mobile blog comment service have rocketed off at an unparalleled scale.


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