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Blog Writing About The Future Of Mobile Marketing


The future of mobile marketing is going to be a dizzying one and, thankfully for you guys, it’s going to be a long one. A number of company’s were a bit slow to react to rise of web 3.0 – mobile marketing – but 2014 has really seen mobile phone usage tip the scale to the point that, by the end of 2014, it’s expected that more people will use their mobile devices to go online than they will their old, trusted internet browsers. It’s now the most important channel for marketers to utilise, with predictions suggesting that the future of mobile marketing will see 4 billion app users around the world by 2017.

So, you’re going to need a mobile marketing plan to keep up with the competition. Because 78% of retailers were expected to invest in mobile marketing strategies this year, there is a heck of a lot of competition. But not everyone will be following the trends in mobile marketing; for example, it’s very important to remember that mobile users really value their privacy, and for this reason the importance of a strategy cannot be undervalued. Mobile users check their phones purely for the content, and not for advertisements that are completely at odds with their way of living. You need to be privy to, and respect demographics here. Don’t advertise a discount on beef to a vegetarian et cetera. Seriously. Your brand will lose friends.

Cut out the Spam

With this in mind, it’s important to remember that your content should be solicited. You don’t want to be a spammer. The first part of a mobile marketing plan should centre around you doing everything above board. Trends in mobile marketing suggest that mobile consumers really really hate ads that have not been targeted towards them. So, you need to not be obtrusive and invasive. You need to work on voluntary signups, and stick within the bounds of permission based marketing.

Target Your Market

 As mentioned, you need to actually target the individual who values their privacy away from the Internet browser. Location technology is actually pretty exemplary, allowing marketers to target their audiences better than ever before – and you can actually now target individuals and their personal needs. The key word here is personal. You can adopt a personal approach which caters towards their mobile history.

 Optimise Social Media

Your mobile marketing plan is going to involve social media at some point because the future of mobile marketing is largely centred around three key things – retail, apps, and social media. We as a society have become addicted to social media, and figures suggest that the only thing that is going to change in this online realm is the swapping of one social media site for another. 40% of us worldwide use social media each month, and that percentage is going to keep on growing. Facebook mobile adds should be implemented in your mobile marketing plan, and you can also promote tweets, as well as perform Linkedin sponsored updates.

Make A Video

No, we’re not suggesting that you go to film school and become the next Scorsese (though, if you wanted to, you could do), but one of the biggest trends in mobile marketing is that of the mobile video. Check this mobile marketing stat out: around 40% of YouTube videos are viewed by mobile devices. Moreover, people love video content; it’s much easier for consumers to watch a video than it is to read lines and lines of boring text.

The great thing is that making a video is easy. You do not need to be Scorsese. You just need to:

  • Come up with a fun concept
  • Remember to keep your video short
  • Keep it engaging
  • Make it available on mobiles!

If you’re terrified of getting behind a camera, you can easily watch a few marketing videos that are out there and see how simple it actually is to make a video. Read more about mobile marceting on our blog writing services website.

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